The browser wars look to be going the same way as well with Google's Chrome browser now the second most used browser in the UK with a 22.1% market share and Firefox at 22%. Internet Explorer dropped a massive 15% to 41% in July.
So where did Yahoo go wrong and why hasn't Bing made any in roads against Google in the UK? Personally I think the answer lies in Google's focus on search as it's main product. Yahoo's CEO Carol Bartz (the head honcho, the big cheese) said in a 2009 interview:
"The priority was to get the fog away from the company. Yahoo got pegged as a search company and we’re not a search company. Search is only one aspect of what our customers do."Yet Yahoo! Search was where the majority of their visitors came from and losing focus on their main source of traffic (and therefore money) shows how little respect and knowledge the company's top brass had of their own business. If you can't draw visitors to your "portal" with the promise that they'll find what they want then you won't have any visitors to sign up for Yahoo mail or a small business listing or Yahoo shopping listings (the latter 2 are powered by a third party). Basically Yahoo just aggregates stuff that you can find quicker and easier in other places (e.g: Google). When was the last time you saw an advert for Yahoo in the uk? Yep it was probably this truly forgettable and overly long ad from 2009:
Doesn't exactly get the pulse racing does it?
How about this one:
Better isn't it? That advert was for the launch of Bing (formerly MSN Live Search) and does everything the Yahoo ad doesn't, it tells you how to solve a problem.
Finally a Google advert from 2010 showcasing (almost) everything Google can do in one simple, effective advert:
Simple and effective, just like Google really.
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